Job Description
Job Description
About Mod + Jo
Mod + Jo is a rapidly growing jewelry brand known for everyday jewelry, charms, handcrafted pieces, and modern and vintage-inspired designs. Recognized as Best of Big D's best affordable jewelry store and best permanent jewelry in Dallas, we have cultivated a strong and engaged community through our omni-channel presence across ecommerce, brick-and-mortar retail locations, and wholesale partnerships. We are passionate about creating beautiful, high-quality jewelry and connecting with our customers on a personal level.
Position Summary
We are seeking a strategic and creative Social Media + Marketing Manager to lead our digital marketing efforts and elevate our brand presence. Reporting directly to the Founder + Director, you will be responsible for helping develop and executing comprehensive marketing strategies that drive brand awareness, engagement, and sales across all digital channels. The ideal candidate combines passion for the industry, strategic thinking with hands-on content creation skills, a meticulous eye for detail, and a deep understanding of social media trends and digital marketing best practices.
Key Responsibilities
Social Media Strategy & Management
- Develop and implement a comprehensive social media content strategy across all platforms (Instagram, TikTok, Pinterest, etc.) in alignment with brand goals and the Brand’s vision.
- Create engaging and visually compelling content, including photos, videos, stories, and videos, that resonates with our target audience and maintains our brand's high aesthetic standards.
- Maintain consistent brand voice and aesthetic across all social media channels as defined by the Director and the Brand’s identity, with meticulous attention to visual cohesion and brand integrity.
- Monitor social media trends, analytics, and competitor activity to optimize performance and identify new opportunities.
- Engage authentically with followers, respond to comments and messages promptly, and build a strong online community.
- Schedule and manage comprehensive social media content calendars with precision and consistency.
Integrated Marketing Campaigns
- Develop and execute integrated marketing campaigns encompassing social media, email marketing, influencer collaborations, and paid advertising.
- Manage email and SMS marketing campaigns through Klaviyo, including content creation, audience segmentation, and performance optimization.
- Collaborate with the Director to ensure all marketing initiatives align with overall brand strategy.
- Identify and build relationships with relevant influencers and brand ambassadors to help grow brand awareness and booth sales performance during peak seasons.
- Help the Director manage and monitor social media ad agency relationship.
- Analyze marketing data and provide regular reports on campaign performances, ROI, and actionable insights.
- Stay current on industry trends and emerging marketing technologies within the jewelry and fashion space.
Content Creation & Production
- Produce fresh and brand-appropriate visual content (photography and videography) for all social media, e-commerce, and marketing platforms.
- Execute quarterly to semi-annual major photoshoots for seasonal collections and campaigns in collaboration with the Director and Set Photographer.
- Create in-house product photography on a weekly or bi-weekly basis in batches for new arrivals and ongoing content needs.
- Develop and maintain content calendars to ensure consistent and timely content delivery.
- Write compelling copy for social media posts and marketing materials that reflect our brand voice.
- Curate and manage user-generated content to showcase authentic customer experiences.
- Collaborate with the Director on seasonal campaign concepts, creative direction and help plan execution.
Analytics & Performance Optimization
- Track and analyze social media and marketing performance metrics to measure ROI and identify areas for improvement.
- Generate regular reports on KPIs and provide strategic insights to optimize marketing strategies.
- Use analytics tools to understand customer behavior, preferences, and engagement patterns.
- Present findings and recommendations to the Director and leadership team.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of proven experience in social media management and digital marketing, preferably within the fashion, jewelry, or lifestyle industry
- Strong understanding of social media platforms, algorithms, and current trends
- Excellent content creation skills, including photography, videography, and copywriting
- Exceptional eye for detail with strong aesthetic sensibility for composition, lighting, and styling
- Proficiency in social media management and scheduling tools
- Experience with creative platforms (Canva) and email marketing platforms (Klaviyo)
- Proficiency in Lightroom, Photoshop, and video editing software (CapCut, Edits, or similar)
- Strong analytical and problem-solving skills with ability to translate data into actionable insights
- Excellent communication and interpersonal skills
- Ability to work independently while collaborating effectively within a creative team structure
- Meticulous attention to detail in all aspects of content creation, copywriting, and brand representation
- Genuine passion for jewelry and the Mod + Jo brand aesthetic
Preferred
- Experience with influencer marketing and relationship management
- Background in the jewelry or fashion industry
- Experience managing external agency relationships
- Understanding of SEO and website content optimization
Position Details
- Location: 250 N Bishop Ave, #250, Dallas, TX 75208
- Position Type: Full-Time (40 hours per week)
- Compensation: Salary + benefits
To Apply
Please submit the following to careers@modandjo.com:
- Resume
- Cover letter expressing your interest in the role and alignment with our brand
- Links to your social media profiles (professional accounts included)
- Portfolio showcasing examples of content you have created (social media campaigns, photography, videography, copywriting samples)
- **Agencies will not be considered at this time**
We look forward to reviewing your application!
Mod + Jo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Tags
Permanent employment, Full time, Seasonal work,