Job Description

About Coursera

Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make worldclass learning accessible to everyone, everywhere. Today, over 190 million learners and 375+ university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, were driven by the belief that learning can transform lives through learning.

Why Join Us

At Coursera, were looking for inventors, innovators, and lifelong learners ready to shape the future of education. Youll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customerfirst builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

Were a globally distributed team and let you choose the best way you work, whether its from home, a Coursera hub, or a coworking space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If youre ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview

Courseras Product Marketing team connects learners, educators, institutions, and government organizations with our worldclass learning products, content, and solutions. Product Marketers play a key role in shaping productmarket fit, bringing solutions to market, and driving adoption. In this role, youll lead Product Marketing for Coursera for Government (C4G). Youll partner closely with product management, content strategy, marketing, partnerships, and customer success teams to build solutions that help government agencies and workforce development programs accelerate economic mobility and close skills gaps. Youll play a critical role in positioning Coursera as the premier skills development platform for federal, state, and local government agenciesenabling job seekers, civil servants, and workforce boards to upskill and reskill at scale.

Responsibilities

• Develop deep expertise in government, workforce development, and publicsector audiences (agency leaders, program administrators, workforce boards, job seekers, and civil servants) to influence product and GTM strategy.
• Create and own product messaging, positioning, pricing, and GTM assets tailored to government buyers, ensuring alignment with procurement processes and program outcomes.
• Serve as a competitive expert on skillstraining solutions in the public sector, identifying priority regions, agency types, and workforce initiatives.
• Drive gotomarket strategy and execution for new features and solutions designed for government and workforce development programs.
• Develop sales and marketing materialsincluding pitch decks, program onepagers, procurementready documentation, and messaging guidesserving as a subject matter expert.
• Partner crossfunctionally across marketing, PR, partnerships, and customer success to craft compelling narratives highlighting economic mobility, job placement, and workforce impact. Develop public sector, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap.

Basic Qualifications

• 8+ years in B2B or B2G product marketing (or related marketing roles), 10+ years professional experience.
• Experience implementing sales enablement strategies for field teams selling into government or complex, highly regulated industries.
• Experience developing gotomarket plans, messaging, positioning, pricing/packaging, and tracking GTM initiatives across crossfunctional teams.
• Experience creating messaging documents and positioning plans for complex, multistakeholder audiences.

Preferred Qualifications

• Experience working within global, highly regulated publicsector or governmentfocused organizations.
• Experience selling or marketing to government buyers, workforce development agencies, labor departments, or publicsector executives.
• Experience enabling sales and CS teams that support state, federal, or nonprofit workforce programs.
• Comfort operating in fastpaced environments with complex compliance, procurement, and stakeholder needs.
• Demonstrated storytelling skills highlighting workforce outcomes, public impact, or mobility programs.

Courses You Might Like

• Customer Insights: New Product Development Orientation
• Positioning: What You Need for a Successful Marketing Strategy
• Public Sector Efficiency: Optimizing Business Processes

Compensation

This role is available in the following US Pay Zones:

• Zone 2: $140,000 - $175,000
• Zone 3: $131,000 - $164,000
• Zone 4: $120,000 - $150,000

At Coursera, we offer competitive, zonebased pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones

• USZ1: Bay Area
• USZ2: NYC and Seattle Metro
• USZ3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• USZ4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Equal Opportunity Employer

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at accommodations@coursera.org. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice.

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