Job Description

Job Description

Job Description

We are looking for a skilled Public Relations Specialist to join our team on a contract basis in Orlando, Florida. This position plays a pivotal role in shaping brand visibility, developing impactful communication strategies, and cultivating valuable media relationships for a portfolio of brands in the pet industry. The ideal candidate will bring creativity, expertise in media outreach, and a proactive approach to managing public relations activities.

Responsibilities:
• Develop and execute strategic media outreach plans to secure high-value editorial coverage and earned media placements.
• Craft and distribute compelling media pitches and press releases to enhance brand visibility.
• Lead the award submission process for prestigious industry recognitions, ensuring timely and accurate submissions.
• Manage product sample coordination for media reviews and product testing, ensuring seamless delivery and tracking.
• Build and maintain strong relationships with journalists and media outlets, facilitating timely responses to inquiries.
• Identify and foster strategic partnerships that align with brand objectives and public relations goals.
• Monitor media coverage and provide actionable insights to optimize PR strategies.
• Utilize media tracking tools to manage correspondence and ensure efficient communication.
• Ensure all communications reflect brand values and resonate with target audiences across direct-to-consumer and veterinary channels.• Minimum of 2 years of experience in a Public Relations role, preferably within the pet or lifestyle industries.
• Proven ability to secure editorial features and earned media placements.
• In-depth knowledge of the media landscape, particularly in consumer and pet-related categories.
• Proficiency in media management tools, such as Muck Rack or similar platforms.
• Strong skills in writing and distributing media pitches and press releases.
• Ability to manage multiple projects simultaneously with attention to detail.
• Excellent communication and interpersonal skills for building media relationships.
• Experience coordinating product reviews and managing sample distribution.

Job Tags

Contract work,

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