Job Description

Job Description

Job Description

Job description:

We are seeking a creative and results-driven eCommerce Manager who will oversee the day-to-day operations of our TikTok Shop business. This role is crucial in driving sales, increasing brand awareness, and creating an engaging shopping experience for our customers on TikTok. The ideal candidate will have a deep understanding of TikTok Shop, direct-to-consumer ecommerce, social media trends, and content strategy, with a focus on UGC and affiliate community development.

Key Responsibilities:

Strategy and Management (20% of your time):

· Lead the development of a comprehensive strategic plan to maximize sales and customer engagement through TikTok Shop.

· Lead the setup, management, and ongoing optimization of our TikTok Shop, ensuring a highly engaging and converting shopping experience.

· Collaborate cross-functionally with marketing, creative, and eCommerce teams to ensure TikTok Shop initiatives align with broader brand, DTC, and performance marketing goals.

Affiliate and Creator Management (30% of your time):

· Develop and execute an affiliate/creator strategy, including outreach, briefing, and performance analysis.

· Continuously optimize the affiliate network, scaling as necessary while maintaining a focus on quality.

· Coordinate with creators to produce high-performing content for both organic and paid advertising use.

· Collaborate with influencer marketing team to identify key opportunities and top-tier creators for multi-channel and multi-campaign partnerships.

Content Strategy and Execution (30% of your time):

· Develop and implement a content strategy that leverages UGC to enhance TikTok Shop sales and brand visibility.

· Manage the production and execution of all content, ensuring alignment with our brand narrative and objectives.

· Oversee the shoppable live stream content and script development; use data to enhance briefs to increase conversion rates.

· Create and optimize paid media content, including video and shopping ads.

· Collaborate with the social media team to ideate and develop creative concepts that integrate our products into TikTok-native content.

Performance Analysis and Reporting (20% of your time):

· Track, evaluate, and report on the performance of TikTok Shop campaigns and affiliate marketing efforts.

· Monitor and analyze shop performance metrics to identify growth opportunities and areas for improvement.

· Provide actionable insights and recommendations for continuous improvement and optimization on all TikTok Shop content.

Required Skills:

· 3 to 4 years of experience in ecommerce, with at least 1 year of managing TikTok Shop for either a beauty, fashion, or consumer goods brand.

·  Strong understanding of  TikTok’s algorithm, trends, and creator/influencer ecosystem.

· Ability to  plan, execute, and optimize promotional campaigns , including live shopping events, product drops, and seasonal offers.

· Skilled in  collaborating with content creators and managing UGC-style campaigns.

· Excellent organizational and communication skills for managing product listings, inventory updates, and customer inquiries.

· Strong understanding of  ecommerce operations , including order fulfillment, returns, and customer support.

· Proficient with  analytics tools (TikTok Shop Analytics, Google Analytics, etc.) to track performance and make data-driven decisions.

· Proficient in tools like  Shopify, Canva, CapCut , or similar platforms for light content creation and coordination.

Salary commensurate with experience. This is a full-time, on-site role with no hybrid option.

For consideration, please send your resume. Our benefits include medical, dental, vision, paid time off, holiday pay, retirement plan, voluntary life insurance and an array of supplemental insurances.

Job Type: Full-time

Company Description

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With fifty-plus years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.

Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.

Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean + Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few. With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 180 co

Company Description

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With fifty-plus years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.\r\n\r\nHeadquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.\r\n\r\nOur product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean + Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few. With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 180 co

Job Tags

Full time, Seasonal work, Night shift,

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